Rick Schwartz Straight Talk

Past e-Blasts

#15 Branding isn't what you say you are; it's who you are
It's not about logos and taglines. Branding is about the quality of your interactions.

#14 Are your women donors invisible?
Change your database before the end of the year

#13 (Open) the envelope, please!
Why letters from your nonprofit go unopened
& into the trash, and several ways to change that

#12 The best mass communications tool, ever! Part 2
Five final points about ebroadcasting

#11 Gigi won't let me forget Baltimore!
Why ebroadcasting is the best mass communications tool

#10 You need a BFP: Best Friend in Printing
10 Ways to do what you're doing...smarter

#9 Scuba diving for bequests
You won't drown; you'll find treasure

#8 If you don't love your annual report, why should I?
An urgent appeal to be passionate.

#7 It's your (nonprofit's) anniversary. Who cares?
Nobody really, unless you use these 9 ways to tell them why they should.

#6 Donors are people, too 
A little sympathy for your donors, please!

#5 Communications Plans
Communications Plans Made Simple(r)

#4 Annual Reports
Don't put your annual reports (only) on your website!

#3 Why headlines make all the difference
Read this headline...or I'm totally wrong!

#2 The value of WOM
Are you making people happy enough to say nice things about you?

#1 Don't do press conferences!
How and why you can do better doing 'events'.